captivate and engage

Christmas Catalogue 2023

Cold Storage

FPL has been the publishing agent of DFI Retail Group for their Cold Storage Christmas campaign since 2018. This includes ideation, content creation, design conceptualisation and photography for the Christmas print catalogue distributed at all Cold Storage outlets islandwide. A series of teaser video was also produced for social media.

Christmas Catalogue 2019

Christmas Catalogue 2022

Christmas Catalogue 2021

Christmas Catalogue 2021

Christmas Catalogue 2021

Christmas Catalogue 2020

Christmas Catalogue 2020

Christmas Catalogue 2020

Christmas Catalogue 2019

Christmas Catalogue 2019

Christmas Catalogue 2019

Bus Stop Ad

Multi-platform Print Content

  • Print catalogue
  • Gift tag stickers
  • Out-of-home bus stop ads

Digital/Online Media

  • Digital content microsite
  • Digital lookbook
  • Recipe videos
  • Digital Banners
  • Digital amplification
    (via SPH Media Digital network)
  • Social Media Posts

Digital lookbooks and teaser videos offered a sneak peak into their Christmas offerings, while scheduled social media posts and strategic OOH bus stop ads provided top-of-mind recall for their Christmas campaign.